PT TVS Motor Company Indonesia, part of TVS Group, India, Monday, the latest product launched 110 CC TVS NEO X3i to answer the demand for the domestic commercial vehicle market is still quite large.
TVS Motor Company Indonesia (TMCI) launched new products to strengthen its presence in the marketplace, said President Director of PT TMCI BLP Simha after launching the product in Jakarta, Monday.
TVS target this year it could sell as many as 50 thousand products per unit, while launching the products themselves are as a warning 100th anniversary of the establishment TVS Group.
"We are optimistic that sales will be able to reach that size, because the potential Indonesian market is still huge," Simha.
He said that, since TMCI launches first product in early 2007 the 110 CC TVS Neo already be well received by consumers in Indonesia.
Therefore, to strengthen its presence in Indonesia, the company introduced the latest generation 110 CC TVS Neo X3i more powerful and fuel-efficient, he continued.
According to him, TMCI has 26 000 customers and is expected to continue to grow in the years following. For that the company will add 500 units of outlets in one year to two years in the future.
He said, TMCI will penetrate the market in order to increase its sales in the country, if the motor products in Donegal with a capacity of 300,000 per year is the production center of TVS Motor India to Southeast Asia.
"We will undertake a major expansion at the plant in the second and third stages, so the investment is initially for 50 million U.S. dollars will increase to 200 million dollars," he said.
TMCI determined to become a major player in the Indonesian market, because it increased investment continuously executed, according to Simha.
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